Preliminary Research Methods

Given that movie attendance has been dropping significantly in recent years, movie theaters have been struggling to find additional sources of revenue. And with movie studios trying alternative release strategies—particularly by shortening the window from theatrical release to release in DVD and through video-on-demand—theater owners are now facing even more competitors for potential moviegoers’ dollars than ever. In order to combat these challenges, an increasing amount of movie theaters are trying out new business strategies. Some chains have been getting into the restaurant business, packaging films with extensive menus and bar fare to create more of a feeling of an entire evening out.